Course Syllabus

1. Impact – a working understanding of what sponsors are paying racers for

2. Welcome / Greeting

3. Course overview – defining expectations / establishing student goals

4. Establishing a baseline – recording the first interview

5. Non-verbal communication

a. Body language

b. Eye movement / accessing cues

6. Review of baseline / incorporation of non-verbal communication / Review

7. The human voice as an instrument – understanding vocal characteristics

a. I never said he stole the money

b. I didn’t kill my wife

8. Review of non-verbal communication / Incorporation of voice / Review

9. Sound Bites – their importance and how to deliver them

10. Review of Voice / Incorporation of Sound Bites / Review

11. Lunch / Q/A / Personal Time

12. Handling tough questions / ‘the unexpected’

13. Review of Sound Bites / Incorporation of The Unexpected / Review

14. Electronic media technology – understand it just enough to not let it distract you

15. Autograph sessions / Public appearances

16. Television / Radio commercials

17. Awards banquets / Acceptances / Regrets

18. Radio interviews

19. Final TV interview exercises

20. Review of progress / Comparison to baseline interview

21. Graduation / Dismissal